PfaelzerDean&Partners have been public relations consultants for Korean Air since 1996 and Valley Metro Rail since 2001. Our work with Korean Air includes U.S. media relations, worldwide communications strategies, establishment of the airline’s corporate mission and values, corporate image turnaround programming and crisis communications. We are strategic PR consultants to one of the Arizona's largest public works projects, Valley Metro Rail, and focus on community and media relations, and crisis communications.

We have been representing medium-to-large companies for decades and have strong and credible relationships with local media as well as national media.

 

Our issues identification and management experience is broad – from handling crisis communications during a 747-passenger jet crash and the subsequent NTSB hearings, to helping Valley Metro Rail and the City of Phoenix disclose that light rail construction was going to be delayed and cost more than previously estimated.

 

We understand how the political process works and how important it is to you. We’ve been advisors in many winning elections, and can help your team build coalitions of conscience to help gain media attention.

 

We offer fresh strategic thinking with plans that work and programs with focus, and are known for the ability to take complicated issues and situations and refine them to manageable and communicable proportions.

 

We can help you use your strengths and opportunities to address threats and weaknesses and can be a valuable resource that can support your efforts to build your brand through community relations.

 

We’re honest, loyal and will protect your confidences. We pride ourselves on our pragmatic, results-oriented creativity and the ability to gain attention that conveys a message, not just a name.

 

Penny Pfaelzer -- Phoenix
Penny Pfaelzer’s background includes numerous successes in national media relations, reputation management, consumer affairs, business-to-business programming, economic development, special events and strategic positioning. (more)

Paul Dean -- Phoenix
Paul Dean has been an award-winning journalist for more than three decades. He has worked as an investigative reporter, war correspondent, daily columnist, and syndicated automotive writer, and has won more than 50 writing awards, including two Pulitzer Prizes and National Headliner Award. (more)

Betty Rauch -- New York
Betty Rauch is a marketing and communications professional with extensive management experience. Since 1993 she has had a consulting practice focused on marketing, re-positioning, branding, and Internet strategies for non- and for-profit organizations. (more)

Amy Goldsmith -- Los Angeles
Amy Goldsmith is the founder and president of GK Communications, Inc., a Los Angeles based public relations consulting firm with specialized skills in corporate communications. (more)